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Seraphine's sales and profits boosted by exports

Maternitywear brand Seraphine’s turnover has risen by 11% to £15.5m over the past 12 months, compared with the year before.

Profits have increased by 33.3% to £2m.

Seraphine said its growth has been consistent for the past three years, driven by international expansion.

The brand, which was established in 2002, now exports to 100 countries, up from 30 this time last year. International sales account for 70% of group turnover. Of those, 60% are made online.

The strongest growth is in the US and United Arab Emirates, while China is becoming an increasingly important market, the brand said.

Seraphine has four stores in the UK and is stocked in John Lewis. It has two New York stores and is planning to open its third in the summer, as well as a flagship in Los Angeles. It also has stores in Dubai and Hong Kong and is actively looking for a franchise partner in China.

Its export business continues to benefit from the weakness of sterling.

Seraphine founder and managing director Cecile Reinaud said: “We have a talented, multinational team, a strong digital and physical presence, and a business model that is fundamentally recession proof. We are very confident in our brand.”

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