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Shoe Studio axes Nine West and Debenhams

Dune has dropped a raft of brands including Nine West from its Shoe Studio concession business which it rescued from administration in March. Its relationship with Debenhams has also ended as a result of the rationalisation.

In a statement this morning Dune confirmed it had discontinued Shoe Studio’s footwear licenses with Nine West, Coast and Warehouse and that as a result, its Debenhams concessions would close at the end of the season.

Dune said that following a strategic review of the Shoe Studio business it had rationalised the brand portfolio and would focus on the “premium affordable” footwear and accessories markets.

The statement said: “Pied a Terre and Bertie are strong brands and there will be a major investment in design and marketing to give them the individuality and personality to make them leading brands in this sector. By adding Pied a Terre and Bertie to Dune, a portfolio of exciting brands will be created in what is the growth area of the footwear and accessories market in the UK.”

Dune said that it would open flagship stores for the Pied a Terre and Bertie brands next year.

It will also open Dune concessions in House of Fraser, Selfridges and Fenwick.

Debenhams is expected to continue to stock Nine West in spite of the Shoe Studio closures. The department store is believed to have bought stock for autumn 09 and Nine West is understood to be looking for a new UK partner.

Separately Dune has appointed Alun Hughes as head of international to accelerate its overseas expansion.

Readers' comments (4)

  • There is no mention in this article of the job losses occurring throughout the company, hundreds of Shoe Studio employees, amongst them many long serving members of Shoe Studio are losing their jobs after dedicated loyal service. Why is this happening?

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  • Yes I'm fuming about this. I have worked for The shoe studio group for 13 years and they still haven't told us what's going on with our jobs. And why did Dune buy us only to get rid of our most popular brand? Thought the take-over was good news but now find myself facing redundancy. Fanastic!

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  • dune made out they were savin 100 s of jobs taking over shoe studio it was all a load of shit 2 months later makin us all redundant they knew it all along we reckon.we have been treated like dirt,kept in the dark, and not informed of an vacancies within dune and kg.shame on you dune directors

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  • dune made out they were savin 100 s of jobs taking over shoe studio it was all a load of shit 2 months later makin us all redundant they knew it all along we reckon.we have been treated like dirt,kept in the dark, and not informed of an vacancies within dune and kg.shame on you dune directors

    ___________

    Completely agree. They only sent out managerial vacancies to us and even then, done in the area. They definitely knew all along they were going to chuck SSG as soon as they could.

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