Dune has dropped a raft of brands including Nine West from its Shoe Studio concession business which it rescued from administration in March. Its relationship with Debenhams has also ended as a result of the rationalisation.
In a statement this morning Dune confirmed it had discontinued Shoe Studio’s footwear licenses with Nine West, Coast and Warehouse and that as a result, its Debenhams concessions would close at the end of the season.
Dune said that following a strategic review of the Shoe Studio business it had rationalised the brand portfolio and would focus on the “premium affordable” footwear and accessories markets.
The statement said: “Pied a Terre and Bertie are strong brands and there will be a major investment in design and marketing to give them the individuality and personality to make them leading brands in this sector. By adding Pied a Terre and Bertie to Dune, a portfolio of exciting brands will be created in what is the growth area of the footwear and accessories market in the UK.”
Dune said that it would open flagship stores for the Pied a Terre and Bertie brands next year.
It will also open Dune concessions in House of Fraser, Selfridges and Fenwick.
Debenhams is expected to continue to stock Nine West in spite of the Shoe Studio closures. The department store is believed to have bought stock for autumn 09 and Nine West is understood to be looking for a new UK partner.
Separately Dune has appointed Alun Hughes as head of international to accelerate its overseas expansion.