Shoefayre has hired a new buying and merchandising team as part of a £10 million restructure.
The move has been driven by new head of buying and merchandising Savina Barnes, who joined from Primark in September last year. She is charged with helping to lead Shoefayre through the second phase of its recovery plan.
The chain recorded losses of £8m in 2005 and £6.3m in 2006, and management have pledged to invest £10m in a bid to turn the business around. A new tier of merchandisers and buyers have been drafted in to strengthen the existing team and inject some fresh blood, Barnes told Drapers.
Wesley Hague, formerly a merchandiser at Adams Kids and Mini-Mode, will join the retailer on August 6, taking on merchandising responsibility for the men's, sports and branded foot-wear departments.
Sarah Yarwood will join at the end of the month from Dolcis. She will oversee merchandising for women's, kids' and accessories.
Barnes has also recruited three trainee buyers to plug a dearth of young talent at the retailer.
Brantano buying assistant Mandip Mattu has joined to work on buying for men's, sports and brands. Emma Roberts has joined the women's buying team from a Leicester-based clothing design and supply company, and Anastasia Orphanides, who comes from a bridalwear design background, will join the accessories buying team.
Shoefayre, which is owned by The Co-operative Group, is halfway through its turnaround plan, which aims to put the business back into the black within two years.