Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Shoefayre drafts in a new buying team

Shoefayre has hired a new buying and merchandising team as part of a £10 million restructure.

The move has been driven by new head of buying and merchandising Savina Barnes, who joined from Primark in September last year. She is charged with helping to lead Shoefayre through the second phase of its recovery plan.

The chain recorded losses of £8m in 2005 and £6.3m in 2006, and management have pledged to invest £10m in a bid to turn the business around. A new tier of merchandisers and buyers have been drafted in to strengthen the existing team and inject some fresh blood, Barnes told Drapers.

Wesley Hague, formerly a merchandiser at Adams Kids and Mini-Mode, will join the retailer on August 6, taking on merchandising responsibility for the men's, sports and branded foot-wear departments.

Sarah Yarwood will join at the end of the month from Dolcis. She will oversee merchandising for women's, kids' and accessories.

Barnes has also recruited three trainee buyers to plug a dearth of young talent at the retailer.

Brantano buying assistant Mandip Mattu has joined to work on buying for men's, sports and brands. Emma Roberts has joined the women's buying team from a Leicester-based clothing design and supply company, and Anastasia Orphanides, who comes from a bridalwear design background, will join the accessories buying team.

Shoefayre, which is owned by The Co-operative Group, is halfway through its turnaround plan, which aims to put the business back into the black within two years.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.