Shop Direct and home shopping brand QVC have signed up to a new initiative that aims to improve retailers’ ability to spot potential fraudsters by sharing transactional data.
The Transactis Trade scheme allows members to view real-time information related to customer behaviours, including order processing, identity verification, goods lost in transit, returns and other activities. That data is matched with addresses so retailers can detect fraudsters using multiple identities across several businesses.
It has been designed to provide all the information retailers need to quickly decide how to proceed at any point in the customer journey, from initial contact, registration, order and payment to fulfilment. These data checks can also be used to provide genuine customers with faster responses to reported distribution errors and similar issues.
Dave Webber, product and professional services director at Transactis, said: “There is a very narrow window for a retailer to review an order and decide what action to take.
“Not only is there the relationship with the customer to consider – for instance, the retailer can’t just wait and see what happens if a delivery goes missing – but there is the cost that further investigation would entail, so there is a real need for the company to have relevant information that enables it to quickly and efficiently assess a situation and prioritise the use of its resources.”
John Pears, director of credit risk and operations of Shop Direct, which owns Very.co.cuk and Littlewoods.com, added: “The retail industry – especially the companies involved in ecommerce and other forms of home shopping – needs a system that takes this type of loss prevention to the next level. Previously we’ve had to rely on data developed for use by financial institutions, which does not fully address the very specific cyber threats that online retailers are facing today.”