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Shop Direct and Topshop win big at the Drapers Digital awards

Shop Direct won Best Pure-play Etailer and the Overall Award for Excellence at the Drapers Digital Awards tonight (April 30) for its Very.co.uk website.

The judges praised Very for continually raising the bar, moving forward and embracing new digital innovations.

Topshop picked up two awards during the ceremony at London’s Grosvenor House hotel, for Best Use of Innovation - a category sponsored by logistics firm Torque - and Best Use of Social Media.

ShopStyle was awarded the prize for Best Affiliate Site for the second year running, while John Lewis won Best Multichannel Retailer, sponsored by Clipper Logistics.

Jacques Vert Group picked up the Best Redesign/Relaunch Award and Amazon took the Consumer Choice Award for the third year.

In the smaller business categories (under £10m), footwear retailer Cloggs was named Best Multichannel Retailer and the Best Pure-Play Award went to accessories and jewellery etailer Boticca.

Some categories were judged live during the Drapers Fashion Forum, which also took place on April 30.

Judges said social affiliate site Grabble, winner of Best tech start-up, was “addictive” and praised the fact that “rather than just being an affiliate, it is thinking about being marketplace”.

Harrods won Best Use of Content, sponsored by multichannel platform provider Monetate. The judges were impressed by the fusing of content and commerciality.

Best Use of Mobile went to Asos.com for its “iterative mobile strategy and willingness to take risks”. The judges also commended the fact that its strategy was led by its tech savvy customers’ expectations.

Readers' comments (1)

  • Congratulations to the winners and those shortlisted. Online has certainly improved in the last 12 months.

    Hoping Britain is leading the way!

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