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Shop Direct appoints new customer intelligence director

Shop Direct has appointed Assi Gol as its new customer intelligence director as it continues to invest in big data. 

assi gol

Gol, who joins the firm in September, will be responsible for overseeing the data science and data strategy teams.

He joins from global management consulting firm McKinsey & Company where he worked for the last eight years, most recently as junior partner. Gol replaces Dene Jones, who left Shop Direct earlier this year.

Gol will report to the company’s incoming group strategy and customer director Sasha Berson, who will join the executive board from his role as Groupon’s EMEA chief marketing officer and vice president in September. In June the etailer also announced the appointment of Gael Decoudu as head of data science. Decoudu will report to Gol from September.

Alex Baldock, CEO at Shop Direct, said: “Our rich customer data is the core of our business. It’s not just helping us create one of the world’s most personalised shopping experiences; it helps our people make better commercial decisions. Assi will help us take our data science and analytics to the next level, and give customers the unique experiences we know they love.”

Gol added: “Shop Direct has a clear and ambitious vision, and data and personalisation are central to that. The company is pushing the boundaries when it comes to offering the most relevant customer experiences.”

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