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Shop Direct hires new retail and technology director

Shop Direct has appointed Jon Rudoe to the newly created role of retail and technology director.

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Rudoe will join the company in April from Sainsbury’s, where he has been digital and technology director since May 2014.

He joined the supermarket in 2011 as director of online. Previous employers include Ocado and management consultancy Bain & Company.

At Shop Direct, Rudoe will be tasked with bringing the retail and technology teams closer together.

He will oversee ecommerce, marketing, trading, commercial, business development, Very Exclusive and IT, reporting directly to chief executive Alex Baldock.

It follows the announcement that deputy chief executive and chief operating officer Gareth Jones is to leave the etailer in December.

Jones joined the business in 2009 as group retail director, was promoted to the newly created role of deputy chief executive in October 2014 and took on the COO role in January 2015.


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