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Shop Direct names new CEO

Shop Direct has appointed chief executive of gambling and leisure company Rank Group, Henry Birch, as its new CEO.

Rank Group operates Mecca Bingo and Grovesnor Casinos as well as several European gaming and casino businesses.

henry birch 2018

 

Shop Direct’s new CEO Henry Birch

Birch replaces interim CEO Derek Harding, who stepped into the role after Alex Baldock’s departure earlier this year. Birch will join Shop Direct later this year.

Prior to joining Rank in 2014, Henry spent four years as CEO of William Hill Online, where he launched the company’s mobile business.

Aidan Barclay, chairman of Shop Direct, said: “Henry is an experienced CEO and an exceptional leader. From both Rank Group and William Hill Online, he brings a track record of reshaping businesses to become more customer-focused, data-driven and technology-enabled while simultaneously driving outstanding financial performance.

“Separately, I’d like to thank Derek Harding for the superb job he’s done of leading Shop Direct over the last few months. Derek will continue to drive the business forward as interim CEO until Henry arrives, and we look forward to continuing to work with him as group finance director thereafter.”

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