Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Shop Direct pins record Christmas on Very.co.uk

A strong rise in sales on Very.co.uk delivered Shop Direct record Christmas trading results in the seven weeks to December 25.

Shop Direct Group tablets

The online retail business, which also owns Littlewoods.com and VeryExclusive.co.uk, said group sales were up 6% year-on-year.

Sales on Very.co.uk increased 17% compared with the same period last year, with clothing and footwear up 6%.

Mobile transactions on Very.co.uk increased 32% year-on-year, making up 63% of Christmas online sales.

The trading period includes the Black Friday weekend, when sales increased 64% against 2014. 

Shop Direct now expects Very.co.uk sales to reach £1bn in 2016. It did not break out the other two businesses. 

Shop Direct has also used the update to announce a new £50m personalisation programme, in partnership with IBM, for its payment plan services. More details are expected to follow.

“Received wisdom is that every retailer should be multichannel. We don’t buy that,” said group chief executive Alex Baldock. “We like being a digital pureplay. It allows us to keep things simple and focus our energy on mobile innovation, which has been a big factor in our record peak trading.

“On the back of a strategy that’s working and a successful peak, we’re now well on track to deliver another record-breaking year of sales and profit.”

Readers' comments (1)

  • Will be interesting to see if they've grown margin. Other etailer results suggest unlikely.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.