Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Shop Direct to rebrand to The Very Group

Shop Direct will rebrand as The Very Group later this year.

Since its launch 10 years ago, Very has become Shop Direct’s largest and best-performing brand. CEO Henry Birch said the new name will reflect that.

Shop Direct will continue to run its Littlewoods fascia.

In its most recent results, for the year to 30 June, Very’s revenue increased 9.9% to £1.4bn, driving group revenue growth of 1.5% to £1.96bn. Group EBITDA grew 11% to £262.3m.

Henry Birch, group CEO at Shop Direct, said: “Rebranding Shop Direct to The Very Group will be a clear marker of the next chapter in our development. The new name will bring us in line with Very in its 10th year and step change our ability to attract the world’s best talent.

“The new identity will also help to foster an even closer emotional connection between our people and our customers, which is vital as we continue to improve our proposition and deliver the best possible shopping experience.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.