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Shop Direct Xmas sales jump 9%

Sales at home shopping business Shop Direct rose 9% over the six-week Christmas period to January 2.

Online sales at the business, which owns the Littlewoods brand, were up 44% during the period, now making up 56% of all sales, against 42% the year before.

During the two weeks before Christmas, online sales grew 61% on last year and the company said it went into end of season Sale with stock levels 10% lower than the same time the year before.

Group chief executive Mark Newton-Jones said: "We are pleased with our trading performance during the Christmas period. We believe the retail outlook in 2009 will be difficult. However, we will continue to invest in and improve our broad range of products, our online platform and our customer service, while continuing to offer our customers flexible payments terms."

In the six-weeks to January 2, Shop Direct delivered over seven million items across the country through the distribution company Home Delivery Network.

Shop Direct's sales rose 2.6% to £1.78 billion for the 53 weeks to April 30.

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