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Shop Direct's Gareth Jones promoted to deputy chief executive

Shop Direct has promoted Gareth Jones to the newly created role of deputy chief executive.

Jones’ new position is combined with his previous role as group retail and strategy director, where he is responsible for ecommerce, customer intelligence, marketing, trading and creative across the group’s six digital department store brands, which include Very, Isme, and Littlewoods.

He is also overseeing the development of Shop Direct’s new accessible luxury and premium fashion website Very Exclusive alongside its managing director Sarah Curran, which will launch during London Fashion Week in February.

Speaking about the promotion, group chief executive Alex Baldock said: “This appointment is recognition for everything Gareth has put in at Shop Direct. He’s a trusted colleague, an outstanding leader, a great ambassador for the business, and is playing a central role in building a world class digital retailer here. I’m delighted for him.”

Jones joined the business in 2009. He began his career in the telecoms industry where he worked alongside mobile phone magnate John Caudwell after winning BBC2 reality show Trouble at the Top - a forerunner to The Apprentice - in 2001 at the age of just 22.

He went on to to lead the launch of Phones4U Direct in 2006 and grew the business to contribute more than 25% to the group’s profits.

Click here to read our Drapers Interview with Jones and Curran ahead of the Very Exclusive launch, also found in this week’s issue.

Readers' comments (1)

  • Congratulations! I have to say, Gareth came across very well when presenting at the recent Ecommerce Expo at Olympia.

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