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Shop Direct's Jon Rudoe exits in reshuffle

Shop Direct has parted ways with group retail director Jon Rudoe as part of a board reshuffle.

The owner of Very and Littlewoods has reshaped its executive team to drive increased “custromer-centricity”, bringing together its retail and product teams under one executive board member. Sam Perkins, formerly group product director, will lead the new combined function as group retail director.

Shop Direct is in the process of recruiting a permanent chief technology officer to sit on the executive board. Until a new candidate is appointed, interim CTO JM Domaingue will report to group CEO Henry Birch.

Shop Direct said Rudoe, who worked as group retail, technology and data director, decided to step down from his role and will be leaving the business.

Birch said: “Reshaping our executive board in this way is a big and important change for Shop Direct, and reflects how serious we are about building a truly customer-centric digital business in order to create a winning customer experience.

“Bringing together our product and retail teams will drive improved collaboration, which in turn will enable us to start to change the way we buy and sell products. This will have significant benefits for our customers, helping us to serve them better by developing a clearer, more joined-up understanding of their needs. I’m confident that Sam Perkins brings the strategic focus, commercial know-how and leadership skills to drive forward this important new function.

“Technology already plays a vital role in our business and it will continue to grow in strategic importance as we move forward. Having a heavy-hitting CTO at the boardroom table will ensure that we remain ahead of the curve and geared up to adapt to technological developments.”


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