Jonathan Wall, group ecommerce director at Shop Direct, is leaving the business after seven years.
Wall joined the etailer in 2010 from Flowersdirect.co.uk, where he was chief executive for almost two years. It is understood he will leave Shop Direct later this summer.
Wall was named Best Digital Leader at the Drapers Digital Awards 2016. He has a long history of working in ecommerce and was previously a director at [former BT Group brand] Dabs for more than 11 years.
Wall said: “When I arrived at Shop Direct, we were still very much a catalogue-focused business. Our ambition was to grow online to 70% of total sales by the end of 2010 – a target that we smashed thanks to the relentless drive of the outstanding ecommerce team we have here.
“To look at everything the business has achieved since then – in particular making the bold decision to cut the catalogue last year to become 100% online, while continuing to hit record sales and profits - makes me extremely proud. Shop Direct has huge ambitions for the future and, while the time is right for me to go after something new, I have no doubt that the team here will continue to succeed.”
Jon Rudoe, group retail and technology director at Shop Direct, added: “On behalf of the whole board, I want to thank Jonathan for everything he’s achieved during his time at Shop Direct. His leadership, innovation, commitment and customer focus have moved us much closer to our ambition of becoming a world class digital retailer.
“He’ll leave a real legacy here, and we’re very grateful for that. Above all, Jonathan’s a top guy and will be missed. We wish him well for whatever he chooses to do next.”
It follows the news that Sarah Curran will leave her role as managing director of Shop Direct-owned etailer Very Exclusive later this year, as exclusively revealed by Drapers earlier this month.
Curran joined the ecommerce business in December 2013 to help accelerate the development of its premium offer in branded fashion and beauty. She went on to spearhead the launch of Very Exclusive in February 2015.
Last week Shop Direct announced its shareholders have decided not to pursue discussions to sell the business.
The ecommerce giant had been reviewing options including a partial or full sale since the start of the year. However, it said interest from potential bidders has cooled as a result of the UK’s current political climate.