Shop prices were down 1.7% in March due to “intense price competition” among retailers.
Ealing Broadway High Street
Source: Anna Matheson
Non-food prices in shops across the UK dropped 2.6% year on year as retailers continued to discount in order to attract shoppers through the doors, according to the British Retail Consortium (BRC).
Food prices were down for the second month in a row, dropping 0.4% in March.
BRC chief executive Helen Dickinson said: “Despite consumer confidence remaining at zero, a relatively benign economic environment and a fiercely competitive market will see retailers continue to respond to their customers with prices and promotions to maintain market share as the spring season kicks off.”