Prices at British shops in March fell at the fastest rate since records began in 2006, according to the British Retail Consortium.
Retail prices for the month were 2.1% lower than the same month in 2014, marking the sharpest decline in shop prices since December 2006.
Non-food deflation accelerated to 2.8% in March from 2.5% the month before. Deflation in the clothing and footwear category remained at 7.8% for the second consecutive month. This is above the three-month average rate of 7.5%. Babywear was the only category to report annual inflation in March.
BRC director general Helen Dickinson said: “Prices in Britain’s shops reached another new low, this month by -2.1%. That is the deepest deflation rate since our records began in December 2006. Consumer confidence has also soared to a near 13-year high. With strong consumer confidence and relatively benign macroeconomic conditions we can expect the nation to respond with their feet or with a mouse click in the coming weeks.”