A designer fashion store which opens next week will reinvest all its profits back into the charity behind the venture. The Rough Sleepers shop, due to open in Chalk Farm, north London on February 14, will stock ranges from international designers with the pledge to plough profits into Novas Group, a charity supporting homeless and socially excluded people. Womenswear and menswear from designers such as Sylvia Rielle, Robert Cary-Williams and Dexter Wong will be priced from £50 to £320. The clothes, which are either specially designed for the store or part of that season's collection, are bought at normal wholesale prices. A second store will open in Liverpool next year.