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Shoppers buy 398 items every second during Amazon Prime Day

Amazon has hailed its inaugural Prime Day a success, with more items being sold on the site on Wednesday (July 15) than on last year’s Black Friday (November 28).

The etailer said it will “definitely” hold another discounting event after customers bought 398 products per second during Prime Day.

Amazon sold a total of 34.4 million products on the day with a Lenovo Notebook proving to be the most popular item in the UK. The event was mostly centred around electricals, with a small element of fashion included.

Greg Greeley, vice president of Amazon Prime, said: “Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014. Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event. After [Wednesday’s] results, we’ll definitely be doing this again.”

However comments from UK shoppers on Twitter showed customers becoming increasingly frustrated and disappointed with what they found online.

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