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Shoppers ditch high streets as temperatures soar

Shoppers ditched high streets and shopping centres across virtually all regions of the UK last week as they soaked up the sun.

Friday (July 18) was the hottest day of the year, with peak temperatures of 31 degrees registered in London. As a result, the public deserted high streets and shopping centres - with annual footfall for the week down 4.2% and 2.5% respectively, according to Springboard data shared exclusively with Drapers. Only retail park footfall rose by 0.3%.

The West Midlands was the only location reporting rising footfall against last year, up 0.2%. The overall footfall index is now 2.8% down on last year.

High street footfall dropped by 1.2% on the previous week while shopping centres and retail parks rose by 0.1% and 2.6% respectively.

Diane Wehrle, marketing and insights director at Springboard, noted the weather had deterred shoppers “across the UK”.

She added: “Despite the proximity of the school holidays, footfall has been down across all locations this week with even retail parks registering just a 0.3% increase.”

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