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Shoppers expected to cut down on clothes shopping in 2011

More than half of shoppers expect to cut back on clothes shopping over the next 12 months according to food and grocery analysts IGD.

According to IGD’s ShopperTrack research, some 58% of 1,005 shoppers surveyed said they would economise on clothes shopping over the coming year. Over three-fifths (61%) of those surveyed thought their personal economic situation would be worse off in the next 12 months.

Joanne Denney-Finch, chief executive of IGD, said: “Shoppers are clearly feeling a lot more downbeat than they were last year and plan to do some major belt tightening. Shoppers of all ages and across all socio-economic groups are telling us they intend to cut back on non-essentials, such as going to the theatre or on holiday.”

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