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Shoppers hold back on spending until Black Friday

More than half (57%) of consumers are holding off on shopping until Black Friday and Cyber Monday, new research has shown.

In total, 27% of UK adults intend to buy something in the Sales on Black Friday and Cyber Monday, the survey by professional services firm PwC found.

Shoppers are expecting to spend an average of £203 across the Sale days.

However, just over a third (36%) of UK consumers have no interest in Black Friday or Cyber Monday deals and 14% purposely avoid them.

Madeleine Thomson, retail and consumer lead at PwC, said: “Our research shows Black Friday and Cyber Monday are definitely here to stay, with sales over the weekend due to grow by a predicted 38% to £2.9bn.

“The report also found consumers are embracing online shopping, with 77% of respondents now planning on making their purchases in the sales online, compared to just 17% in store.”

The survey was answered by 2,000 adult consumers across the UK.

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