More than half (57%) of consumers are holding off on shopping until Black Friday and Cyber Monday, new research has shown.
In total, 27% of UK adults intend to buy something in the Sales on Black Friday and Cyber Monday, the survey by professional services firm PwC found.
Shoppers are expecting to spend an average of £203 across the Sale days.
However, just over a third (36%) of UK consumers have no interest in Black Friday or Cyber Monday deals and 14% purposely avoid them.
Madeleine Thomson, retail and consumer lead at PwC, said: “Our research shows Black Friday and Cyber Monday are definitely here to stay, with sales over the weekend due to grow by a predicted 38% to £2.9bn.
“The report also found consumers are embracing online shopping, with 77% of respondents now planning on making their purchases in the sales online, compared to just 17% in store.”
The survey was answered by 2,000 adult consumers across the UK.