Shoppers spent more than £1 million in one minute during yesterday's record online shopping day, according to Retail Decisions, the payment processing firm.
Spending online peaked yesterday at 1.02pm and, according to reports, sales on the so called "Mega Monday", the biggest online shopping day of the year, may have surpassed the £320m forecast by analysts. Retail Decisions said it believed online sales could have surpassed £450m yesterday.
Retail trade body IMRG expects total online spending to hit £13 billion in the run-up to Christmas - 15% more than in the final quarter of last year.
David Smith, director of operations at IMRG, told The Guardian newspaper: "The internet has become the best place for shoppers looking to make the most out of their squeezed spending resources and find the best prices and products for presents this Christmas."