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Shoppers stampede for the Sales

Some 800,000 shoppers descended on London’s West End the day after Boxing Day, with many queueing outside stores in the early hours of the morning to make sure they got first look at the Sales.

Premium department store Selfridges said its London flagship handled 10,000 purchases every hour, and Brent Cross in London recorded its busiest day of the year - reportedly racking up £10,000 in sales every minute.

Some 200,000 shoppers also visited the Bullring shopping centre in Birmingham, despite fears for safety after a teenager was shot outside a department store during the Boxing Day sales.

The stampedes will have come as a relief to retailers whose pre-Christmas sales were impacted by the snow, and especially London retailers whose Boxing Day sales were blighted by the Tube strike on 26 December.

New West End Company had predicted a year on year drop in footfall of between 20% and 30% because of the Tube strike, but was unable to confirm actual figures by the time of publication.

The difficulties with transport, trading hours, and the cold weather proved a boon for etailers. Online shoppers spent a record £323million on Boxing Day, according to the Daily Mail.

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