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Shoppers stay at home in run up to Easter

Retailers suffered an across the board slump in footfall last week as shoppers held off on spending in the run up to the Easter holidays.

During the week to March 21, shopping centre footfall fell 7.6% week on week (3% year on year), high streets were down 5% (2.7%) and retail parks down 2.3% (2.2%), according to data by Springboard.

Overall footfall across the UK fell 5.1% compared to the previous week, with the East (down 11.3%), South East (down 8.6 %) and East Midlands (down 7%) suffering the most regionally. Year on year, footfall fell 2.7%.

“The impending early Easter holidays will have undoubtedly had an effect on footfall last week, with the combination of the last weekend before payday and the prospect of Easter entertainment and offers just around the corner motivating savvy shoppers to postpone their trips,” said Springboard’s director of retail insights Diane Wehrle.

“Shopping centres saw the greatest decline of all location types, down 3% against last year, but with the trend illustrating that key times such as school holidays and annual events such as Mother’s Day drive an increase in footfall for these locations, the next few weeks hold a promising prospect of an uplift.”


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