Shoppers are expected to spend £6bn on UK high streets in the six days leading up to Christmas, with retailers set to make £2.2m every minute on Saturday December 19 alone.
Overall spend in the final days before Christmas will be up 23% year on year, according to a report by VoucherCodes.co.uk and the Centre for Retail Research.
However, the research concluded there are likely to be fewer people in the shops on the last Saturday before Christmas this year (December 19) as there is a relatively long gap between it and Christmas.
Claire Davenport, managing director of VoucherCodes.co.uk, said: “We’re expecting slightly fewer ‘panic Saturday’ shoppers out on British high streets this year due to the longer gap between the last festive shopping weekend and Christmas Day.
”However, 12.6 million people is still a significant turnout and launches almost a full week of last minute spending. This is set to be almost a fifth higher than in 2014, so it’s crucial that retailers are prepared in order to capitalise on this pre-Christmas boost and offer customers a seamless experience.”