Time spent worldwide on mobile shopping apps has risen by 60% to 18 billion hours in 2018, a new report has revealed.
A study by mobile analytics consultant App Annie has revealed there were 194 billion app downloads in 2018 worldwide, and $100bn (£78bn) was spent on the Apple App Store alone last year. The average mobile user spends three hours a day on mobile devices.
In the UK, Japan and Brazi, consumer spending via their mobiles grew at a faster rate than overall GDP. The report also noted the success of pureplay etailers in gaining customers.
The report stated: “Digital-first retail apps saw 1.5-3x more average sessions per user than apps from bricks-and-clicks retailers. However, bricks-and-clicks retailers made strides to close this gap in 2018. Retailers like Nike leveraged mobile for innovative and engaging in-store experiences such as reserving sizes in-store, accessing rewards and receiving assistance from an employee in-store when desired.
“The bottom line is digital-first retailers have so far, on average, done a better job catering to mobile shoppers than bricks-and-clicks retailers.
“However, bricks-and-clicks retailers are beginning to embrace mobile’s transformative power – through m-commerce and enhanced in-store experiences — to grow their top line.”