The British Council of Shopping Centres (BCSC) is rebranding as Revo ahead of its two-day conference, which starts in Manchester tomorrow.
The new name combines “retail” and “evolution” to reflect an industry that is adapting in a digital environment.
“The landscape [for the retail property industry] is changing profoundly and old distinctions are blurring,” said Revo chief executive Edward Cooke.
“Customers’ retail experiences are so much more than just shopping. Consumers’ tastes, habits and the places they live, shop and work are evolving. So our organisation is changing too, to ensure we stay right at the heart of the increasingly diverse world of retail property and placemaking.”