One year on from the European Union referendum, footfall to shopping centres across the UK has increased by 31% year-on-year, new research has found.
CRM provider Coniq said the results showed consumer confidence had improved despite economic uncertainty around Brexit.
In areas where voters opted to leave the European Union footfall dropped by 65% in total, while in areas where the majority voted to remain footfall increased year on year by 33%.
The same applied when it came to spending habits as leave areas recorded a decrease in transactions of 55% and a 68% drop in revenue as the average transaction value went down by 27% year on year. In remain areas, transactions rose by 40%, revenue went up by 50% and average transactional value increased by 12%.
Ben Chesser, founder and CEO at Coniq, said: “It is tough on retailers in today’s climate, where not only do they have to tackle living wages, rising business rates and steep competition, but also political decisions that affect the economy [and] have a huge sway on customer trends and spend. As the UK finds itself in a period of uncertainty it is unsurprising that spend dips in some areas, but following the latest election results and strong response from remain areas, perhaps some of the feeling of instability has passed and shoppers are now looking to return to their usual purchasing trends.”