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ShopStyle pushes shoppable videos

Aggregate shopping site ShopStyle has said its new shoppable video content will boost sales for featured brands including Burberry, and Marks and Spencer.

The US company has teamed up with Northern Ireland-based Taggled to monetise its multimedia content by tagging products, allowing users to click through to product pages.

Taggled founder Ian Scott said consumers are 80% more likely to buy a product if it is featured in a video. He added: “A video made shoppable with Taggled will see a video view conversion rate between 1-5%.”

ShopStyle stocks over 10 million products across womenswear, menswear, accessories and kidswear and receives 172 million visits per year. The technology will debut at The Clothes Show in Birmingham which runs from Dec 5-9.

Readers' comments (1)

  • If video is already 'sunk in' as an existing cost to the retailer, this might be worth the investment. Otherwise '80% more likely to buy if viewed on video' sounds like high capital risk for low reward. Caveat being high value items might benefit most.

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