Family-run footwear firm Tower London has opened its first central London store on Brick Lane in east London.
The 500 sq ft store at number 196 was previously the Brick Lane Gallery and has been refitted with the retailer’s signature black and yellow style, which was created in partnership with brand consultancy I Am.
The shop, Tower London’s fourth with a full-price offer in London, features an edit of the 65 brands it currently carries, such as Dr Martens, Kickers, Lacoste, Joules and Timberland.
Tower London’s other stores are in the outer zones of the capital: two in Wood Green, north London, and one in Walthamstow, east London. It also has an outlet in Palmers Green, north London.
The business will open its sixth store in London’s Earl Court before Christmas.