Versace has signed for a 1,500 sq ft store in London’s Shoreditch for its Versus diffusion line.
The men’s and womenswear store will be located at 31 Redchurch Street and trade from the ground floor only.
Last week denim retailer Nudie Jeans opened a store at 19-21 Redchurch Street, while young fashion menswear and womenswear brand and retailer Hunter Gatherer opened at 19-29 Rechurch Street in December last year.
Premium menswear and womenswear Sunspel and French premium menswear and womenswear retailer APC also have stores on the street.
The Versace Versus store is expected to open by summer.
A property source who works in the area said: “It is a changing street and there have been a number of global superbrands looking at it. This really puts Redchurch Street on the map.”
Versace Versus has stores at Westfield London and Birmingham Bullring and is stocked at Fenwicks, Harvey Nichols and Matches and Net-a-Porter, as well as independents including Feathers and Browns in London, Profile in Brighton and Threads in Bradford.