Marianna Katsoulis, former head of accessories at womenswear chain Wallis, has launched footwear label Shucandi London for autumn 08.
Shucandi London is a joint venture between Katsoulis and Far East footwear supplier Sunny Bajwan, who also has a UK factory.
The brand targets trend-led shoppers and Katsoulis said that some styles would also be available in season.
The range includes court shoes, shoe boots and sandals. Casual styles are priced from £8 to £10, with leather options from £16 to £22. Call 020 8447 4933 for more details.