Simon Carter has signed a new licensing agreement with Prominent Europe for the brand’s shirt, tie and tailoring business, replacing existing supplier Israeli suiting manufacturer Bagir Group.
The East Midlands-based supplier will manufacture Simon Carter menswear and boywear from the start of the autumn 15 season for the European Union, Hong Kong, South Africa and New Zealand.
Bagir has retained the Israel and Australia territories for now, but these will move to Prominent from 2016.
The deal includes both the mainline Simon Carter range, in which suits wholesale for £155, and the lower-priced West End by Simon Carter collection (£92 for a suit).
Both brands are currently stocked in six UK Simon Carter stores and one in Toronto, along with House of Fraser and eight independents in the UK. The brands are also stocked in independents in Europe and North America, and in the David Jones department store chain in Australia.
Nigel Lugg, chairman and chief executive of Prominent Europe, said: “The [Simon Carter] name has grown impressively on the back of its watch, accessories and existing menswear business; our aim now is to build on its current distribution and ensure it becomes a byword for fashionable, stylish clothing.”
Simon Carter, owner of the eponymous label, said he was looking forward to sales opportunities in continental Europe and may consider a rollout in the US. “We were delighted with our 13 years with Bagir, but felt it was time to take the brand in a different direction. Prominent brings global expertise, which we really value.”
Prominent Europe owns the Chester Barrie brand and the licence for Richard James Mayfair.
M&S unexpectedly cut its orders with Bagir in May last year, which led the company to issue a profit warning just one month after its London stock market debut.