Simone Rocha is to open her first store at 93 Mount Street in London’s Mayfair to coincide with London Fashion Week in September.
The two-floor store will stock the full women’s ready-to-wear collection, as well as bags, shoes and jewellery. Prices range from £395 for a cotton shirt up to £2,200 for an embroidered tulle dress. There will also be exclusive collections that work with transseasonal themes and materials.
The Dublin-born womenswear designer graduated from the Fashion MA at Central Saint Martin’s in London and made her debut at London Fashion Week in September 2010.
Her father is designer John Rocha, who stopped showing at London Fashion Week in September last year, after almost 30 years on the show calendar. He has a diffusion collection as part of the Designers at Debenhams range as well as crystal and eyewear lines.
Simone Rocha is stocked at retailers including Dover Street Market, Browns Focus and Selfridges in the UK, on Net-a-Porter.com, Colette in Paris and 10 Corso Como in Italy.
The store was formerly Stephen Webster jewellers.