Footwear brand Simple is re-entering the European market this month, distributed by agency Central Trade.
The US brand was created by designer Eric Meyer in 1991, blending 1960s and 1970s cultural influences with its California roots, inspired by surfing, skateboarding, modern architecture, old bicycles, classic VWs, vintage scooters and eastern philosophy.
It was bought by footwear group Deckers in 2010 and subsequently closed as it clashed with another Deckers brand. It was reprised in October 2014 by a group that included former Simple designers and relaunched in the US market.
The spring 17 range will comprise around 30 women’s and 35 men’s styles, wholesaling at between £24 and £32.