Simply Be has launched its first rewards programme, under which customers receive rewards in return for engagement.
The programme will harness customer data, offering members personalised rewards to suit their buying preferences and behaviours.
Rewards will include special discounts for Simply Be, invites for exclusive events, and access to competitions and gifts from third-party brands such as Mark Hill, Nails Inc and Café Rouge.
The plus-size womenswear brand will offer each member a varied level of “Perk” every month as well as additional rewards for special events, such as birthdays.
Rewardable digital activity includes social media engagement, website content consumption, product reviews, competition entries, survey completion, email clicks and app downloads.
Ann Steer, chief customer officer for N Brown Group, said: “We wanted to create a rewards programme that was fit for our customers without compromise, with an innovative approach to loyalty. Using Perks as a tool to encourage engagement across our platforms opens up huge opportunity in our marketing strategy.”
“[It] is based on genuine value exchange, which should appeal to our customer base in a way that other programmes don’t. Having data-driven decisions underpin our programme will help us to exceed our members’ expectations by giving them something really personal and unexpected.”