Simply Be has collaborated with model Kelly Brook to produce a collection to launch in September.
The 14-piece collection will range from size 10 to 32, Simply Be’s most inclusive sizing range to date.
Kelly Brook for Simply Be will be available to buy online and in-store from September 9. Prices start from £35 and go up to £130 for a faux fur belted winter coat.
It will be available in the brand’s nine existing stores, as well as a number of stores set to open this year including Belfast, Merry Hill and Edinburgh.
The full range will also be available in the brand’s new flagship store on Oxford Street in London, which will open in mid-September.
Angela Spindler, chief executive of Simply Be’s parent company N Brown Group, said: “Our growing store portfolio, combined with our fashion forward website places Simply Be at the forefront of omnichannel retail for customers looking for fashion regardless of their size. We’re looking forward the continuing success of the brand with Kelly as part of the team.”