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Simply Be teams up with Kelly Brook for new collection

Simply Be has collaborated with model Kelly Brook to produce a collection to launch in September.

The 14-piece collection will range from size 10 to 32, Simply Be’s most inclusive sizing range to date.

Kelly Brook for Simply Be will be available to buy online and in-store from September 9. Prices start from £35 and go up to £130 for a faux fur belted winter coat.

It will be available in the brand’s nine existing stores, as well as a number of stores set to open this year including Belfast, Merry Hill and Edinburgh.

The full range will also be available in the brand’s new flagship store on Oxford Street in London, which will open in mid-September.

Angela Spindler, chief executive of Simply Be’s parent company N Brown Group, said: “Our growing store portfolio, combined with our fashion forward website places Simply Be at the forefront of omnichannel retail for customers looking for fashion regardless of their size. We’re looking forward the continuing success of the brand with Kelly as part of the team.”

Readers' comments (6)

  • Believe watch the stock sit?
    I am a size 10 and have no intention of buying the same outfit as I size 20 plus
    You would think the should have learnt from M.S. They have bundles of big sizes left .

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  • Mark Ashton

    Wow, probably the most dated view posted on here for a long time....

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  • We shall see !

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  • Smaller consumers don't like wearing what larger people wear. Anyone who owns a business or works in retail knows that.
    Fact.

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  • However, Anonymous, larger consumers do want to wear the same as offered for smaller consumers.

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  • darren hoggett

    Speaking from experience, doing regular size clothing with plus size clothing is walking a tightrope. You have to be very careful how you promote yourself because once you get known for stocking larger clothing, that image can stick with you.

    The number of brands that no longer offer plus size clothing is a good indiction of where that market is going.

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