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Single’s Day prompts M&S’s Chinese business to soar

Marks & Spencer had its busiest ever day on Tmall during China’s Single’s day yesterday (November 11), selling three times more goods than it did during the event last year.

The British retailer said its bestselling pieces included cashmilon jumpers, long sleeve T-shirts, polo neck T-shirts, jeggings and leggings.

In order to meet the increased demand, M&S started its logistical preparations several months ago to ensure availability of its products, and placed an additional 200 employees at its distribution and customer service centres in China.

The retailer said orders came from all over China, the furthest of which was Xinjiang, 4,000km away from Shanghai.

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