Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Sir Philip Green and Beyoncé to wholesale athleisure range

Topshop Parkwood Athletic, the athleisure brand from Arcadia owner Sir Philip Green and Beyoncé set to launch this spring, will be available for wholesale, as well as within Topshop owned and franchise stores.

The brand, which was announced in October 2014, will be designed and managed by a newly-created standalone team based in London, according to a job advert for a head of business development.

“The brand will look to establish itself as a global market leader in Athleisure, clothes which are appropriate for both athletic and leisure activity in the fastest growing sector in the womenswear market today,” it said on the Topshop People Bank website.

The brand will be launched into 38 countries across North America, Europe, the Middle East and Australia and will be sold through premium independent retailers, department stores, sports stores and online retailers.

“The ambition of the brand is to become a market leader in its sector, engaging a core consumer set between 18-35 years to make women look and feel at the top of their game – whatever they’re doing and wherever they are,” said the new joint venture.

No further details have yet been announced.

In August last year, the brand appointed consultant Amie Witton-Wallace as communications director, who previously worked with Alexander McQueen. 


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.