Topshop Parkwood Athletic, the athleisure brand from Arcadia owner Sir Philip Green and Beyoncé set to launch this spring, will be available for wholesale, as well as within Topshop owned and franchise stores.
The brand, which was announced in October 2014, will be designed and managed by a newly-created standalone team based in London, according to a job advert for a head of business development.
“The brand will look to establish itself as a global market leader in Athleisure, clothes which are appropriate for both athletic and leisure activity in the fastest growing sector in the womenswear market today,” it said on the Topshop People Bank website.
The brand will be launched into 38 countries across North America, Europe, the Middle East and Australia and will be sold through premium independent retailers, department stores, sports stores and online retailers.
“The ambition of the brand is to become a market leader in its sector, engaging a core consumer set between 18-35 years to make women look and feel at the top of their game – whatever they’re doing and wherever they are,” said the new joint venture.
No further details have yet been announced.
In August last year, the brand appointed consultant Amie Witton-Wallace as communications director, who previously worked with Alexander McQueen.