Former M&S director Nayna McIntosh has launched a new womenswear brand called Hope, backed by former M&S executive chairman Sir Stuart Rose, former M&S marketing director Steve Sharp and former chief executive of Jacques Vert Group Teresa Tideman.
McIntosh was a director of store management at Marks & Spencer until 2013 and previously worked on the launch of George at Asda and Per Una at Marks & Spencer.
Her new brand targets women over 40 with a 65-piece collection of modern and comfortable styles. It has three sizing options: freesize (8-20), dual slim (8-14) and dual curvy (16-20), with prices starting at £55 for a top and up to £695 for a Mongolian fur cape.
The garments are made in the UK and Italy, with more than 60% made in the UK.
It will be sold online from September and also through home shopping parties.