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Sixty Group acquire accessories brand

Sixty Group has bought accessories brand Roberta di Camerino and has vowed to reposition the brand and restore it to its former glory.

The Italian handbag brand is recognised for its distinctive colourful bags and Sixty Group has seized the brand as its opportunity to make a foray into the luxury sector.

The deal has been struck by friends, Wicky Hassan, co-founder and creative director of Sixty Group, and the brand’s former owner Giuliana Coen.

Both Hassan and Renato Rossi, also co-founder and chief executive officer of Sixty Group, said they have been longtime fans of the Roberta di Camerino brand.

"It is an extraordinary brand and one of the few that can compete with French couturiers," said Hassan. "It has been inspirational to many designers and has a fantastic archive. Lately, Roberta di Camerino was considered a cool and sophisticated vintage brand, an aspect we want to safeguard while projecting the new collection into the future to target younger generations."

Giorga Scarpa previously of Prada and Dior has been made creative director of the brand while Alessandro Varisco, formerly at Ferrè and Versace, is the general manager.

"We will give them all our support because we know the team is in love with the brand and our efforts will be concentrated on quality and the respect of the brand’s tradition," added Rossi.

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