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Sizing matters right across the high street

Those who know me - colleagues, friends, family, anyone who will listen - will be aware that I’ve been on a bit of a health kick over the past three months.

Countless hours of my life I have wasted checking the calorific content of a nectarine, discussing in some depth how white rice is basically pointless, sweating profusely on an elliptical trainer and staring longingly at a bowl of triple-cooked chips.

In the process, and I hope I’m not coming off as quite as conceited as I actually am, I’ve lost a fair bit of weight, meaning I’ve had to venture out to buy some new clothes. As you can see from the menswear Hit or Miss report, I was out on the high street assessing what the big boys had in store. Among all the latest developments, the thing that really struck me was how much variation there is in sizing between and at retailers.

This is not new news by any means, but when you (as in I) can walk around Westfield London for this season’s menswear Hit or Miss and simultaneously be a size small in Uniqlo (yes!) and an extra large in H&M, something is seriously awry.

OK, so I’m not a skinny beanpole, which makes snagging points such as shoulder fit and pulling around the chest a bit more of an issue. But nevertheless, is it not time that in some way we can all agree that, for example, a men’s medium is roughly between X and Y centimetres around the chest?

I’m all for designers expressing their creativity through cut and form, but having to constantly keep a mental note of which stores come up big or small is unnecessary in this day and age of computer-aided design and sophisticated grading. It’s not a case of fit, it’s a case of from where the variations in fit begin.

Readers' comments (1)

  • Working hard to solve your exact dilemma with our site, just in our infancy at the moment but w're determined to deal with this problem as it's one we all face what ever size we are. Once you enter your measurements on site you can find out which stores cater best for your particular size, you can also store your measurements for future use, or even share them with friends and family so you can buy gifts for eah other that fit.

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