Inditex-owned womenswear retailer Stradivarius and US footwear chain Skechers will open flagship stores on Oxford Street within the next 15 months.
Spanish retailer Stradivarius, aimed at women aged between 20 and 35, will take over the Aldo branch at 309 Oxford Street in the second quarter of this year.
The Oxford Street flagship will be its second UK store after it debuted at Westfield Stratford in September 2014.
Stradivarius has stores in 60 countries across the globe, including China, Russia and Saudi Arabia.
Skechers will open its second store on Oxford Street in the first quarter of 2017.
It comes days after it emerged that Next has signed a deal to open a three-storey flagship on the UK’s biggest shopping street. The 73,000 sq ft store will inckude a cafe and concession for its young fashion business, Lipsy.
According to Savills, 11 new flagship stores have been opened on Oxford Street since January 2014 and another 26 are expected to open their doors by the end of 2019.
JD Sports, Matalan and N Brown’s menswear fascia Jacamo have all opened flagships on the street since the beginning of 2014.
Sam Foyle, director of retail at Savills, said: “This proliferation of flagships on Oxford Street is due to the vast number of shoppers the street attracts, which will only increase with the arrival of Crossrail and the key department stores continuing to strengthen their offer with investment and refurbishment programmes.
Anthony Selwyn, head of central London retail at Savills, said: “Due to the reduction in the number of retail units we expect to see particularly strong rental growth coming from smaller shops when they become available, as there will be limited opportunities.
”We also predict locations close to Oxford Street where further investment is made will attract some of the smaller and perhaps more discerning requirements, South Moulton Street, Tottenham Court Road and the northern end of Bond street being the most likely beneficiaries.”