This is the first television advertising campaign Skechers has done in the UK to support its men's and women's ranges. It has previously just focused on advertising kid's footwear on TV.
The women's advert features a woman peering under a curtain in the shop changing room to get a closer look at the pair of Skechers pumps the woman in the changing room is wearing.
The men's advert is shot entirely from below the waist and features a group of men chatting up a woman in a bar.
To view a full video version of both of the adverts click here.
Skechers is stocked by Schuh, Barratts, Brantano, Littlewoods, Treds, Office, Next, Amazon, D2, Pavers, Debenhams and Clinkards. It also has several hundred independent accounts in the UK.