Skechers has moved into bigger UK headquarters to support growing sales across Europe.
Previously located at Potter’s Bar, the US-based brand has moved into 17,500 sq ft headquarters in St Albans, Hertfordshire. Skechers said the space is a reaction to growing sales of its men’s, women’s and children’s lifestyle, technical and comfort footwear in the region.
Nine product showrooms will display approximately 3,000 SKUs, while audio-visual systems, including 70” Ultra HD screens and multimedia technology, will offer enable clients to view product close-ups and details on-screen.
David Weinberg, chief operating officer and chief financial officer of Skechers, said: “Skechers’ European business played a pivotal role in our first quarter 2016 record sales of $978m (£735m) – and in particular, the United Kingdom, which achieved one of our largest year on year dollar gains by shipping a million and a half pairs during that period. We’ve had a nearly 50% year on year increase in our foreign markets, with the highest-dollar gains coming from our subsidiary business on this continent.”
Weinberg added: “To meet this demand, Skechers has undergone significant expansion throughout Europe: automating and growing our European distribution center to more than one million square feet, and renovating and expanding our showrooms in most of our markets. We’re confident that these operational investments, including the new headquarters in the UK will help bring us closer to our goal of growing our international sector into half of our total business over the next few years.”