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Skinnydip rolls out five new stores

Accessories brand Skinnydip has opened five new stores at Intu shopping centres, as it continues its physical retail expansion across the UK.

The new stores at Intu Trafford Centre, Intu Lakeside, Intu Watford, Intu Victoria Centre and Intu Chapelfield are among 12 openings for Skinnydip since 2017.

Intu’s asset management director Julian Wilkinson said: “We’re welcoming an increasing number of great brands to Intu’s flagship destinations where they’re taking physical space to increase their brand awareness as a result of our high footfall, dwell time and customer loyalty.”

The brand was set up by brothers James and Richard Gold and friend Lewis Blitz in 2011 selling colourful phone cases. It has subsequently expanded into beauty, stationery, jewellery and fashion, with a 34-line own-brand clothing range due to launch this autumn. The collection will consist of outerwear, loungewear and activewear and be available for both retail and wholesale.

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