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Skinnydip to expand own-brand clothing offer

Accessories retailer Skinnydip is looking to expand its own-brand clothing offer.

The brand is currently retailing four of its own clothing styles and 24 accessories including fake fur coats, snoods, headbands and scarves. It also stocks third party clothing brands including Local Heroes, Neon Rose and Glamorous both instore and online.

Skinnydip co-founder James Gold told Drapers the brand plans to launch up to 34 new own-brand clothing pieces for autumn 18, for both retail and wholesale, following a good reaction from customers. The collection will consist largely of outerwear, loungewear and activewear. 

“The reaction we’ve had to the cold weather – to fur coats and bomber jackets – has been amazing, especially because of the price points they’re at. It’s giving us confidence,” said Gold.

“We’ll start with a soft launch and see how well it’s picked up by celebrities and influencers, then based on that give it some social media attention, then start going to the next level with a bigger splash.”  

Though Gold said that the plans are “in their infancy”, he expects wholesale prices for autumn 18 products to range from from £6 for accessories to £60 for outerwear. 

If approved, Skinnydip will look to wholesale to Asos, Urban Outfitters and Nordstrom. It also plans to put the range in its existing Topshop concessions, as well as targeting new stockists in Australia and the US in particular. 

Skinnydip was founded by Gold, his brother Richard and their friend Lewis Blitz in 2011.

 

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