Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Slater to rethink pricing strategy

Discount tailoring chain Slater Menswear is reviewing its pricing position as its customers move more upmarket.

The 24-store chain, which sells brands such as Daniel Hechter, Ted Baker and Aquascutum at discounts of up to 40%, is in talks with brands about selling more of a full-price offer.

Suit prices start from as little as £29 and go up to £325 at the chain, which is used by many brands to sell end-of-season stock. The retailer’s shift towards a full-price offer is understood to be a reaction to the rising number of super-markets and value retailers moving into the low- and mid-price suiting market.

Managing director Paul Slater declined to comment on whether the retailer would become a totally full-price chain, but said: “We are looking at repositioning. Every retailer in the middle market has been a little envious of the supermarkets and their share of the value suit sector. But if people want to buy a £15 suit with their can of beans, that’s fine – our customers say they want a little more quality. We’re talking to brands about being more sympathetic to their prices.”

Slater Menswear typically trades from first-floor locations to keep its rental costs down.

One menswear operator said: “People tend to go to Slater for a deal, and retailing from first-floor premises is not the best if you want to sell full-price designer brands. However, it is a great business with a great team so I’m sure it will come up with a strategy that will work for it.”

Slater launched a more upmarket shopfit at its Man-chester store in November 2006. It has put the same look into a Norwich store and is planning up to three more revamps this year.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.