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Sloggi appoints new global head of omnichannel

Sloggi has promoted Alex Cara to the new role of global head of omnichannel.

Cara joined the bodywear brand, owned by Triumph International, in September 2017 as general manager for Northern Europe. In his new role he will spearhead the growth of the brand’s global retail and ecommerce channels. 

He said: ”The launch of our retail stores together with the importance of digital will give Sloggi a direct relationship with consumers and the ability to showcase product innovation and underline our mission of providing ultimate comfort.”

“I am delighted to be able to help deliver our new product innovation to a wider audience, across new distribution channels,” he added. 

Paul Gautier replaces Cara as general manager for Northern Europe. Gautier previously worked in a variety of roles at Puma Group, including global marketing director. 

 

 

 

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