Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Sloggi launches interactive fashion shoot online

Lingerie brand Sloggi has launched its 'Show me your Sloggi 2008' campaign online to find its next male and female bottom models.

The Sloggi campaign kicks off today at 2pm at with live streaming video of a photo shoot with last year's winners the 24 year old Andrei Andrei from Romania and Kristina Dimitroval from Bulgaria.

The online video will be hosted and introduced by Ray Cokes and will include interviews with the film and make-up crews and film clips of the participants.

The live Sloggi photo shoot enables online viewers to choose between four different camera perspectives to give them a behind the scenes look at what happens on a fashion shoot. Viewers can also actively shape and influence the shoot through online votes. For example, this will engage them in choosing the product to be shot.

Oliver Commentz, senior head of marketing and communication at Sloggi's parent company Triumph International, said: "We are enabling our users to get the full experience by exploring their interest in modelling and talent competitions. by being actively involved in it. As a young lifestyle-oriented brand, the entertainment factor on the internet is of great importance for Sloggi."

"We are convinced that with this unusual kick-off for the "Show me your Sloggi 2008" worldwide campaign, we will make it even more well known and attractive to the 20-to-30 year old target group," Commentz added.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.